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	<title>Project Management Blog&#187; Solid Cactus Project Management Blog</title>
	<atom:link href="http://pmblog.solidcactus.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://pmblog.solidcactus.com</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Thu, 26 Mar 2009 15:34:04 +0000</pubDate>
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		<title>Gnomes go viral!</title>
		<link>http://pmblog.solidcactus.com/2009/03/gnomes-go-viral/</link>
		<comments>http://pmblog.solidcactus.com/2009/03/gnomes-go-viral/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 15:34:04 +0000</pubDate>
		<dc:creator>brian.emershaw</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=98</guid>
		<description><![CDATA[Okay, so I don&#8217;t post in here as often as I should, but this idea is so hysterical, I had to share it with anyone who might want to participate.  My buddy Andrew from Gnome Frenzy is working a viral marketing campaign to deliver entirely too many garden gnomes to his friend&#8217;s mom for Christmas.  [...]]]></description>
			<content:encoded><![CDATA[<p>Okay, so I don&#8217;t post in here as often as I should, but this idea is so hysterical, I had to share it with anyone who might want to participate.  My buddy Andrew from <a title="Gnome Frenzy" href="http://www.gnomefrenzy.com" target="_blank">Gnome Frenzy</a> is working a viral marketing campaign to deliver entirely too many garden gnomes to his friend&#8217;s mom for Christmas.  He&#8217;s hoping to get enough people to contribute so that he can show up at her doorstep on Christmas with a truck load full of 10,000 garden gnomes, which should break a Guiness world record for most gnomes delivered to one residence.   He&#8217;s going to film the whole thing and broadcast it on ustream.tv.  It&#8217;s only $7 per gnome, with one dollar going to the American Cancer Society for each gnome sold.  Check it out at <a href="http://www.donttelldebbie.com">http://www.donttelldebbie.com</a></p>
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		<title>The Emergence of the Travel Meta Search Engine</title>
		<link>http://pmblog.solidcactus.com/2009/03/the-emergence-of-the-travel-meta-search-engine/</link>
		<comments>http://pmblog.solidcactus.com/2009/03/the-emergence-of-the-travel-meta-search-engine/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 13:47:32 +0000</pubDate>
		<dc:creator>mike.collins</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=88</guid>
		<description><![CDATA[Every now and again someone comes up with something that makes my life easier. When it comes to travel, I&#8217;m all ears. In the late nineties it was Priceline. The thought of naming you own price for airline tickets was awesome! I did that for a while until I considered the value of time. It [...]]]></description>
			<content:encoded><![CDATA[<p>Every now and again someone comes up with something that makes my life easier. When it comes to travel, I&#8217;m all ears. In the late nineties it was Priceline. The thought of naming you own price for airline tickets was awesome! I did that for a while until I considered the value of time. It doesn&#8217;t allow you to bid on exact flights. Once you choose the days you want, you are at the mercy of the machine. I consider my time valuable. My time away is twice as valuable, and is not something I am ready to gamble with.</p>
<p>Over the next few years, others followed, lots of others. Hotwire, Expedia, Orbitz ,Travelocity and  Cheaptickets came out of the woodwork. Soon, planning a trip meant sitting for hours with legal pad in hand, jockeying for the best price-schedule arrangement. Then came the Meta Search Engine.</p>
<p>These function like the ones we know and love. (Nextag, Pricegrabber etc..) Similarly, they aggregate results of several travel searches at once. Now you can let the site do some of that work for you. You will likely need to refine your search, but for a broad search they come in handy. They are especially useful when you want to check prices for trips to multiple destinations.</p>
<p>Recent round-trip searches on Kayak.com yielded these results:</p>
<p>Colombia: $309<br />
Nicaragua: $298<br />
Ecuador: $490<br />
Ukraine: $570<br />
Slovenia: $822<br />
South Korea: $900<br />
Argentina: $800<br />
Chile: $1,000<br />
Tanzania: $1,300<br />
Ethiopia: $1,360<br />
Australia: $1,400<br />
Vietnam (Hanoi): $1,400<br />
Nepal: $1,470<br />
Brazil: $800<br />
Myanmar: $1,600<br />
What&#8217;s out there? There are a handful of major players. Kayak.com seems to be in the lead and is affiliated with at least two of the others. Wego.com, formally Bezurk, is a company based in Singapore. I&#8217;ve never used it but it looks promising.</p>
<div id="attachment_89" class="wp-caption aligncenter" style="width: 646px"><img class="size-full wp-image-89" title="Kayak.com" src="http://pmblog.solidcactus.com/wp-content/uploads/2009/03/trav.png" alt="Kayak.com" width="636" height="395" /><p class="wp-caption-text">Kayak.com</p></div>
<p>http://www.kayak.com<br />
http://www.sidestep.com (Kayak)<br />
http://www.pinpointtravel.com (Kayak)<br />
http://www.bookingbuddy.com<br />
http://www.cheapflights.com<br />
http://www.itasoftware.com<br />
http://www.sidestep.com<br />
http://www.mobissimo.com<br />
http://www.pricegrabber.com<br />
http://qixo.com/<br />
http://www.travelzoo.com<br />
http://farechase.yahoo.com</p>
<p>As with anything else, you need to exercise some caution and common sense. The flaws are mostly with the referenced websites themselves. You&#8217;ll get to know these well. Sometimes taxes/fees are included and sometimes they are not. Some sites display the lowest prices initially, then are sold out when you finally get to the order page. These instances can be frustrating but at the end of the day, I give the MetaSearch concept thumbs up.</p>
<p>Mike Collins</p>
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		<title>Invasion of the iPhone</title>
		<link>http://pmblog.solidcactus.com/2009/02/invasion-of-the-iphone/</link>
		<comments>http://pmblog.solidcactus.com/2009/02/invasion-of-the-iphone/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 16:30:10 +0000</pubDate>
		<dc:creator>joseph.domkowski</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=84</guid>
		<description><![CDATA[Now I do not have one yet, but as I walk around the office I have seen at least 4 people get a new iPhone in the past few weeks. Me personally I am holding out. I want to see how the app wars between the iPhone and the Android by Google pan out.  Today [...]]]></description>
			<content:encoded><![CDATA[<p>Now I do not have one yet, but as I walk around the office I have seen at least 4 people get a new iPhone in the past few weeks. Me personally I am holding out. I want to see how the app wars between the iPhone and the Android by Google pan out.  Today I noticed a new app for the iPhone that I wanted to share, but do not break the law folks.</p>
<p><em>&#8220;Gaming commissions in Nevada are informing casinos that a <a href="http://techfragments.com/news/453/Software/Casinos_Warn_of_New_iPhone_Card_Counting_App.html">new  card counting program</a> has made its way to the Apple iPhone, called Hi Lo.  This program can be used in the Stealth Mode. When the program is used in the  Stealth Mode the screen of the phone will remain shut off, and as long as the  user knows where the keys are located the program can be run effortlessly  without detection. Randall Sayre, of the Nevada Gaming Commission says &#8216;Use of  this type of program or possession of a device with this type of program on it  (with the intent to use it), in a licensed gaming establishment, is a violation  of NRS 465.075.&#8217;&#8221;</em></p>
<p><em>http://games.slashdot.org/article.pl?sid=09/02/17/1547233</em></p>
<p><em><br />
</em></p>
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		<title></title>
		<link>http://pmblog.solidcactus.com/2009/01/80/</link>
		<comments>http://pmblog.solidcactus.com/2009/01/80/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 17:17:43 +0000</pubDate>
		<dc:creator>joseph.domkowski</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=80</guid>
		<description><![CDATA[Watching TV on the internet

Your favorite shows and movies are now on the internet, but where to find them(LEGALLY).
There are a lot of options for watching TV and movies on the internet.

Today I am going to talk about Netflix. With basic subscription you can watch certain movies and TV shows on demand.

Right now I know [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0in;">Watching TV on the internet</p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;">Your favorite shows and movies are now on the internet, but where to find them(LEGALLY).</p>
<p style="margin-bottom: 0in;">There are a lot of options for watching TV and movies on the internet.</p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;">Today I am going to talk about Netflix. With basic subscription you can watch certain movies and TV shows on demand.</p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;">Right now I know of 3 options with a fourth one coming</p>
<p style="margin-bottom: 0in;">
<ol>
<li>
<p style="margin-bottom: 0in;">You can watch videos streamed to 	your PC.</p>
<p style="margin-bottom: 0in;">This is nice options if you have you 	like sitting at the PC to watch movies. You can also run a video out 	cable  to your TV and watch the shows off your TV if you know how to 	set it up. It is not difficult, you just need to make your PC and TV 	have compatible hookups.</p>
</li>
<li>
<p style="margin-bottom: 0in;">Netflix also sells a TV top box 	<a href="http://www.netflix.com/NetflixReadyDevices">http://www.netflix.com/NetflixReadyDevices</a> This box when hooked up to the TV and internet can stream videos 	from your instant que direct to the PC.</p>
</li>
<li>
<p style="margin-bottom: 0in;">If have an XBOX 360, Netflix 	subscription and a XBOX gold live account, you can do the same as 	number 2 through your XBOX 360</p>
</li>
<li>
<p style="margin-bottom: 0in;">The latest is coming from LG and 	Netflix, where you can buy a Netflix ready TV that will work similar 	to the TV top box that Netflix sell</p>
<p style="margin-bottom: 0in;"><a href="http://money.cnn.com/2009/01/05/technology/netflix_lg_electronics/index.htm?postversion=2009010509">http://money.cnn.com/2009/01/05/technology/netflix_lg_electronics/index.htm?postversion=2009010509</a></p>
</li>
</ol>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;">Right now I am using the XBOX 360 version on one TV and the PC version on another TV. I love watching what I want when I want to on my own schedule.</p>
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		<title>AWESOME BEER GLASSES</title>
		<link>http://pmblog.solidcactus.com/2008/12/a-realy-good-cross-sell/</link>
		<comments>http://pmblog.solidcactus.com/2008/12/a-realy-good-cross-sell/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 00:24:11 +0000</pubDate>
		<dc:creator>joseph.domkowski</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=78</guid>
		<description><![CDATA[I want to talk to you about me buying beer glasses. I like the double hung stay cold glassware. I went looking today on Froogle and found target. What a great way to use the cross sell. I did not even know there were so many type of my favorite glassware. I am now going to [...]]]></description>
			<content:encoded><![CDATA[<p>I want to talk to you about me buying beer glasses. I like the double hung stay cold glassware. I went looking today on Froogle and found target. What a great way to use the cross sell. I did not even know there were so many type of my favorite glassware. I am now going to buy more.</p>
<p>This is a good example of using your cross sell effectivly.</p>
<p> </p>
<p><a href="http://www.target.com/Duos-Pilsner-Glasses-Set-4/dp/B000NV2YNW/sr=1-2/qid=1229472688/ref=sr_1_2/181-7683332-1148424?ie=UTF8&amp;rh=k%3Acold-glassware&amp;page=1">http://www.target.com/Duos-Pilsner-Glasses-Set-4/dp/B000NV2YNW/sr=1-2/qid=1229472688/ref=sr_1_2/181-7683332-1148424?ie=UTF8&amp;rh=k%3Acold-glassware&amp;page=1</a></p>
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		<title>The USB Toaster</title>
		<link>http://pmblog.solidcactus.com/2008/12/the-usb-toaster/</link>
		<comments>http://pmblog.solidcactus.com/2008/12/the-usb-toaster/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 17:26:20 +0000</pubDate>
		<dc:creator>joseph.domkowski</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=75</guid>
		<description><![CDATA[Tis the season as we all know and The Onion has put out a set of Gag Gift Boxes that are pretty funny.
http://www.cnn.com/2008/TECH/12/16/gotcha.boxes.onion/index.html
http://store.theonion.com/
]]></description>
			<content:encoded><![CDATA[<p>Tis the season as we all know and The Onion has put out a set of Gag Gift Boxes that are pretty funny.</p>
<p>http://www.cnn.com/2008/TECH/12/16/gotcha.boxes.onion/index.html</p>
<p>http://store.theonion.com/</p>
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		<title>How many Email Addresses are Too Many?</title>
		<link>http://pmblog.solidcactus.com/2008/12/how-many-email-addresses-are-too-many/</link>
		<comments>http://pmblog.solidcactus.com/2008/12/how-many-email-addresses-are-too-many/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 18:46:52 +0000</pubDate>
		<dc:creator>Matt Kresge</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=61</guid>
		<description><![CDATA[I currently have 4 email accounts that I check regularly.
1) An Outlook account for work.
2) A Yahoo! account that I use for social emailing and forwarding pictures of inebriated, passed out people with magic marker all over their face, tied up with duct tape.
3) An MSN account that I use to collect spam but also look [...]]]></description>
			<content:encoded><![CDATA[<p>I currently have 4 email accounts that I check regularly.</p>
<p>1) An Outlook account for work.<br />
2) A Yahoo! account that I use for social emailing and forwarding pictures of inebriated, passed out people with magic marker all over their face, tied up with duct tape.<br />
3) An MSN account that I use to collect spam but also look through ocassionally.<br />
4) And finally a Gmail account that I have just to have (although I want to start using it more often because of the new themes available http://gmailblog.blogspot.com/2008/11/spice-up-your-inbox-with-colors-and.html)</p>
<p>How many email accounts do you use?<br /></p>
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		<title>A smile can be seen on the phone</title>
		<link>http://pmblog.solidcactus.com/2008/11/a-smile-can-be-seen-on-the-phone/</link>
		<comments>http://pmblog.solidcactus.com/2008/11/a-smile-can-be-seen-on-the-phone/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 17:50:54 +0000</pubDate>
		<dc:creator>joseph.domkowski</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=57</guid>
		<description><![CDATA[A smile can be seen on the phone. Now I am not talking about a video phone. I am talking about a plain old telephone.
When you are talking to a customer on the other end, a simple smile while talking can be picked up on. A smile can create a really positive experience for you [...]]]></description>
			<content:encoded><![CDATA[<p>A smile can be seen on the phone. Now I am not talking about a video phone. I am talking about a plain old telephone.</p>
<p>When you are talking to a customer on the other end, a simple smile while talking can be picked up on. A smile can create a really positive experience for you and the customer.</p>
<p>In fact the type of smile you use can even be picked up on. Check out the article below on smiling and SMILE AWAY.</p>
<p>http://www.sciencedaily.com/releases/2008/01/080111224745.htm</p>
<p> <img src='http://pmblog.solidcactus.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<item>
		<title>Obammerce 08&#8242;</title>
		<link>http://pmblog.solidcactus.com/2008/11/obammerce-08/</link>
		<comments>http://pmblog.solidcactus.com/2008/11/obammerce-08/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 17:42:30 +0000</pubDate>
		<dc:creator>bryan.healey</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=55</guid>
		<description><![CDATA[Last night I was glued to the tube like most Americans. As polls closed and the numbers started to come across, it really hit me what an amazing campaign Obama had behind him. This election really changed all the rules associated with a successful campaign on multiple fronts; the most prominent being the internet and [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I was glued to the tube like most Americans. As polls closed and the numbers started to come across, it really hit me what an amazing campaign Obama had behind him. This election really changed all the rules associated with a successful campaign on multiple fronts; the most prominent being the internet and technology. The article below really sums up how Barack was able gain support and donations from social networking sites and engage young people where they hang out most. Enjoy!</p>
<p>http://blog.wired.com/27bstroke6/2008/11/propelled-by-in.html</p>
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		<item>
		<title>Effective Testimonials</title>
		<link>http://pmblog.solidcactus.com/2008/10/effective-testimonials/</link>
		<comments>http://pmblog.solidcactus.com/2008/10/effective-testimonials/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 21:18:10 +0000</pubDate>
		<dc:creator>brian.emershaw</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://pmblog.solidcactus.com/?p=53</guid>
		<description><![CDATA[Every store owner loves testimonials, right?  It gives your new customers the warm and fuzzy feeling that anything they buy from you is going to be shipped to them quickly and the transaction will go smoothly.  So, in most cases, this is something a store owner wants to show their customers right away.  While that&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Every store owner loves testimonials, right?  It gives your new customers the warm and fuzzy feeling that anything they buy from you is going to be shipped to them quickly and the transaction will go smoothly.  So, in most cases, this is something a store owner wants to show their customers right away.  While that&#8217;s a pretty good technique, that allows a customer to browse through your available items without fear.  Most of our clients that install Solid Cactus&#8217; Randomly Displayed Testimonials feature (and a lot of advice I&#8217;ve given out over the years as a project manager here at Solid Cactus) was to put them in an area that would maximize the amount of testimonials a customer saw while browsing.  For example, if the testimonials are placed in the navigation, it gives your customers a chance to see more testimonials from other happy customers and keeps that warm and fuzzy feeling going throughout the whole process.</p>
<p>While this was good advice as far as maximizing the use of the feature, it&#8217;s probably not the best advice I could have given as far as effectively using the idea behind the feature.  After digging into the psychology of the buying process a little deeper, I have some even better advice about using randomly displayed testimonials.</p>
<p>It all starts with buying anxiety.  Think of it this way:  You&#8217;re in a retail store and you have $20 in your pocket.  You see an item for $30 that you <strong>REALLY</strong> like, and want to buy.  You know you have a credit card in your pocket, and you could just buy it, but for that one second, you automatically stop and think: &#8220;should I actually do this now, or put it down and get it another time&#8221;?   Shopping online is no different&#8230;  In fact, it&#8217;s the same thing, just in a much quicker fashion.  Everything about being online is about grabbing someone&#8217;s attention quickly and at just the right time.  Every time a buyer hovers over your add to cart button, they have that same reaction, whether it&#8217;s conscious or not.  In many cases, the best place to show a testimonial is right in that product info table, directly below that add to cart button (we wouldn&#8217;t want a long testimonial pushing that button below the fold).  This helps alleviate any anxiety a customer may feel about clicking it.</p>
<p>Using that same psychology, another great place to display testimonials is right inside the shopping cart (are you starting to think the best place would be right next to the continue button like I am)?  The anxiety a customer feels increases as the steps to completing the order get closer and closer.  We take steps to make sure a checkout is a dead simple process to get through.  3 steps and your product is on the way to being delivered.  However, placing testimonials near the buttons that a customer is going to feel the most anxiety about clicking is something to think about.  It might just stop a few customers from clicking the close window button instead of the place order button.</p>
<p>The other thing to think about regarding testimonials is that most new customers that are going to feel any kind of buying anxiety from you are probably using google or a comparison shopping engine to search for a product, not necessarily your store.  So your item page is really their first impression of your store.  Having a great tesimonial close to that add to cart button could be the difference between a new customer clicking add to cart, or them hitting the back button to go back to google and on to the next merchant in the list selling the same product.</p>
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